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ZUBBU Baby Accessories

LEGAL

IMS Act compliance notice

The Infant Milk Substitutes, Feeding Bottles and Infant Foods Act, 1992 restricts how feeding bottles and infant foods may be presented. Below is how ZUBBU complies with it.

MOTHER'S MILK IS BEST FOR YOUR BABY.

Breastfeeding is the normal and recommended way of feeding infants. This statement appears here and on relevant product packaging in accordance with the IMS Act, 1992.

What the Act restricts

The Act prohibits the promotion, advertising and marketing of infant milk substitutes, feeding bottles and infant foods for children up to two years of age, including discounts, inducements, endorsements and promotional claims.

How ZUBBU complies

  • Feeding bottles and related items are listed factually: specifications, materials and safety standards only, with no promotional claims, offers or endorsements
  • We run no advertising campaigns, influencer content or discounts on IMS-covered products
  • Every piece of content that relates to feeding is legally reviewed before it is published
  • Package labels carry the statutory statement above

Report a concern

If you believe any content on this site breaches the IMS Act, write to ourgrievance officer. We review these reports within 48 hours, and if a concern is found to be valid, we correct the content immediately.